Spotlight: Lorinda Voges
What do you do?
I own my own brand awareness firm called 4Elementsmedia. We specialize in brand awareness for lifestyle brands, event management & PR as well as celebrity management and PR.
Apart from that, I love to travel and share about my life journey on my website www.LorindasWorld.com.
How did you get into your industry?
I have worked in the industry since I was 20, however, I only got into brand awareness when I started working for Fashion TV South Africa as their Brand Manager. I started 4Elementsmedia 5 years ago
Who inspires you?
I draw inspiration from so many women, my sister, my friends, my mother, but mostly from women that stood up for themselves against adversity and spoke out about their battles and how they become stronger, better versions of themselves.
Who is in your support system?
My immediate support system consists out of my sister Leandri, my mother and then my best friends LeAnne, Derick, Annie, Tanya, Esther, Pippa and Chelsea.
What’s your motto?
Never a failure, always a lesson and recently I have adopted the motto of “Don’t Be Silent”.
What advice would you give to young girls?
Know your worth, stand up for yourself, believe what you are capable of and just do it. If you are going to try be like someone else, you are up for failure, but if you are yourself and only the best version, no one else can beat you.
Have you encountered any girl hate in your industry?
I have! But I have also encountered most of the girl hate from men, thinking that I, as a woman, am not capable of achieving what they did or can.